NJ Website Design Firm Reinforces Importance of Knowing Your Customers and the "Digital Divide"

Middletown, NJ (PRWEB) February 6, 2008 -- Online marketing firm CMDS cautions business marketers who rely solely on online marketing for generating leads and increasing sales.

Despite many marketers' beliefs to the contrary, nearly 25% of Americans still have no access to the Internet, according to a report by the Pew Internet & American Life Project. An additional 13% are still connecting primarily via low-speed dial-up modems rather than faster broadband services.

The fact that such a substantial percentage of the buying public isn't yet online has significant implications for marketers, says Christopher J. Mulvaney, principal of CMDS, an online marketing, web development and SEO agency.

"While there's certainly no disputing the power of the Internet as a marketing tool, that doesn't mean it's the only tool you should use," says Mulvaney. "To ensure that they're reaching the majority of their intended audience, businesses have to incorporate a variety of online and offline methods into their marketing plans."

Additional channels for communicating with customers can include direct mail, print advertising or direct response TV, depending on a company's budget and target audience.

"While online advertising is more trackable than offline channels, there is still great value in traditional postal mailings and print advertising," according to Mulvaney. "The key is knowing the best way your customers like to be reached, and the selling messages that are most likely to resonate."

The Pew report found little demographic distinction between dial-up users and those with broadband, making the dial-up segment one that most businesses can't afford to ignore. "You can never assume that all your customers are viewing your website under optimal high-speed conditions. Businesses have to maintain a careful balance between graphic-intensive design and real-world functionality."

CMDS is an award-winning marketing, nj website design (http://www.cmdsonline.com) firm and search engine optimization agency dedicated to generating leads for businesses. Services include website design (http://www.cmdsonline.com), online advertising, marketing services, website redesign, Internet marketing, search engine marketing, and search engine optimization (http://www.cmdsonline.com/search_engine_optimization.php).

For more information, contact CMDS at (732) 706-5555 or visit cmdsonline.com (http://www.cmdsonline.com).

###

Related News:

4 Reasons Not To Design Your Own Website
Remember, your web site is the first thing that the online buyer will look at. Therefore, a bad quality website design would reflect on your business, giving negative perception on your products or services. The number of consumers buying online is growing rapidly and the last thing you want is to have your potential customers to shop on your competitors’ websites because they are better.

5 Things You Need To Know Before Hiring A Web Designer
Everyone loves saving money and some will even go beyond to do so. You are saving money only if you get at least the same quality web site design for less money. However, it would be considered very expensive if you are getting an insightful and error prone web site design for it. Finding a good web designer for your web site is the first step to the success of your online business.

From Good Web Design To Great Web Design
While it is relatively easy to poke fun at bad web site designs, it is a much harder task to distinguish good design from great design. A great web designer is more like a problem solver. Every web sites has its own set of functions to address one or more problems. Finding the root cause of the problem is the first step of great web site design concept. In the nutshell, web site design is a two steps process; finding the problem and then applying the right solution to address it.

10 Must See Scarilious Web sites
Hi Ghost lovers, Haunters and the haunted, are you looking for the good old scary times? Here are what you have been waiting for, The compilation of 10 of the most Scarilious Web sites. They are the best of the scariest and bloodiest web sites of them all that you'll be downright scared of your own shadow.

Sailors Build Boating Websites in Seconds with Free Website Platform Built by Sailors for Sailors
For sailors and Boating enthusiasts, it has always been a chore to keep good communication with fellow crew members to share info, pictures, and schedule events. Blue Water Media addresses this need with a newly created website platform called Telltale. Telltale allows sailors to create their own personalized boating website within minutes.
PR Leap

The Evolution of Web Designers
A growing number of web designers are learning how to code as their clients have more sophisticated requirement. This new trends will emerge to create a new breed of web designers, Web Application Designer?

Mac OS X Leopard-enhanced Freeway Web Design Software
Softpress announced that on October 26th 2007, it will release the Leopard-enabled Freeway 4.4 that is compatible with the Apple's Mac OS X Leopard’s new 'Quick Look' functionality, in which, you will be able to display an enlarged preview of a file without opening it.

Web Site Cookbook: Page Design and Navigation
Color, layout, and navigation are what usually come to mind when one thinks about web design. This paper explores some of those choices and present solutions that will help the user balance aesthetics with usability.
ZDNet

Is Man Better At Web Design?
According to a 2007 Web Design Survey by A List Apart, the average web designer is white male whose age is between 25 and 32 years old.

Event: Voices that Matter in Web Design
By David Dahlquist :: Filed Under » Events Heads up, San Franciscans—New Riders, Pearson Technology Group’s Web design imprint, is bringing it to the Bay by ...more
CMSWire, CA

First Ever Web Design Survey Results
Close to 33000 web professionals answered the survey's 37 questions, providing the first data ever collected on the business of web design and development ...more
Slashdot

Related Articles:

Website Design- Determining the success of your Website
It should be remembered to get a high ranking in the top three search engines- Yahoo, Google and MSN while designing your website. A web designer needs to consider a variety of online selling principles while designing an eCommerce website.

Website Design and Your Business
When you have a business in today's competitive environment it is necessary to bring your business to the Internet If you are looking to have a great website for your customers to visit, you should consider hiring a website designer to handle the work

Design Firm Now Offers Website Design Services for a Monthly Fee
In an effort to make website design services more affordable to start up company Jacob Cane Design is now offering monthly payment plans for design services.

Sitemasher Launches Free Website Design Contest
Invites Students and Professionals to Showcase Their Design Skills Using Sitemasher's Online Platform

TGS: The In-Demand Albuquerque Website Design Firm
Looking for an Albuquerque web design company is only difficult when you do not know the criteria you should follow when looking for it. Fortunately, there is a company known as TGS Web Design, an Albuquerque web design company which is famous for taking your ideas and turning them into amazing web reality. You should not be bothered by a lot of web designers who end up taking your vision and then promptly writing that vision off.

Website Design: Consider Various Tools And Content Options
There are lots of ways to create the website design (http://www.buildyoursite.com/) for your own web page. One way is to use website design tools and programs that are available to you in exchange for your hosting a link or ad on your site. Another is to hire a professional to create your web page for you. If you're pretty savvy when it comes to technology, it's not difficult to create your own website for pretty much next to nothing, as long as you keep in mind a few things:

Website Design: 10 Web Site Design Pitfalls To Avoid
If you've a website that is not generating a lot of sales, it may be due to some design flaws.Below are website design flaws you should correct now, to empower your website:1.

Custom Website Design - 7 Steps to a More Professional Website
If you are trying to sell a product or service on your website, then it is important to make your site as professional as possible. You might think designing that your own website to look like a professional did so is a rather difficult proposition, however there are many tools online that will help you achieve professional looking design.